The challenge
Jendamark Automation, a leader in assembly systems for the global automotive sector, was undergoing a transformation. With its focus shifting toward cutting-edge digital operating systems and Fourth Industrial Revolution (4IR) technologies, the company required a marketing strategy that matched its innovative approach.
But its digital presence told a different story.
Jendamark’s website was outdated, social media channels were underutilised, and internal communications were fragmented. Without an in-house marketing department, the company lacked the consistency and clarity to reflect its evolving brand promise — resulting in missed opportunities, inconsistent messaging, and weak visibility in the global tech space.
The solution
Having worked with Jendamark since 2016 on their Jendamark Junction magazine, GNL stepped into a broader role as the company’s full-service marketing and communications service provider.
From the ground up, we began reshaping Jendamark’s digital reputation — repositioning it as a global tech leader with human-centred values.
Key pillars of the strategy:
- Website overhaul From a static Wix template, GNL developed a custom WordPress site — and later, a unified global web hub (jendamark.io) launched in 2025 with lead generation tools, a careers portal, project case studies and media-rich content.
- Brand voice & content strategy A clear, authentic tone aligned to Jendamark’s “tech-people” tagline, designed to simplify technical topics while spotlighting innovation, customer success and employee impact.
- LinkedIn-led B2B campaigns Weekly thought-leadership and brand posts backed by content from Jendamark Junction. In 2024, GNL launched The Efficiency Edge, a monthly LinkedIn newsletter that now boasts 7,713 subscribers.
- Stakeholder PR Strategic media campaigns helped position Jendamark as a high-level industry voice in publications such as Daily Maverick, News24, Engineering News, Sunday Independent, ITWeb, and Ventureburn.
- CRM & lead gen integration GNL helped implement Zoho CRM for the Business Development team and introduced boosted digital campaigns to attract qualified leads in global regions.
execution
The jendamark.io website is now a digital hub for global operations, consistently updated with fresh content — including news articles, video, podcasts, and case studies.
GNL manages the company’s publishing schedule across Facebook, Instagram, LinkedIn, and YouTube — averaging 2 to 4 posts per week, including content ideation, production, and strategic boosting.
Working closely with regional teams and the global leadership, GNL also continues to manage:
- Public relations
- Efficiency Edge newsletter
- Internal communications
- Lead generation collateral
- Thought leadership features
The results
In just five years, Jendamark has undergone a complete marketing transformation — with the following measurable outcomes:
785% growth
YouTube: (75 → 664)
397% growth
LinkedIn: (3,451 → 17,158)
306% growth
Facebook: (1,294 → 5,267)
266% growth
Instagram: (267 → 977)
7,713
LinkedIn Newsletter subscribers (launched 2024)
Marked increase
in global business interest
Since creating our industrial publication, Jendamark Junction, in 2016, GNL has taken a pivotal role in the holistic marketing of Jendamark on a global scale – enriching the brand and helping improve its reputation in the markets in which it operates. They go above and beyond to make sure they add as much value as they can for us. Working with GNL is nothing but a pleasure. They are a team of creative thinkers who are all subject matter experts in their respective fields.
- Let's Achieve Great Things Together