The importance of blogging
“If Google has the choice to show two articles for the same keyword, which one are they going to choose? The one where readers average 45 seconds on the page or the one where readers average 4.5 minutes on the page?” – Marcus Sheridan, keynote speaker, author, and partner, IMPACT
Why video content matters to your brand
Let’s consider that your brand’s website and social media are the building blocks of your online identity. It follows, then, that video content and blogging are the central supporting elements. The synergy between these four essentials is what helps brands to build thriving online identities. Thanks to its human-to-human interaction, video is a powerful medium […]
Building an online brand identity
The superstructure of brand identity is dependent on a vigorous online presence. This presence feeds on a consistent uptrend of user engagement and conversion. If the foundation of your brand identity is not robust, the whole framework will be fragile. Two important building blocks of online brand identity are: A user-sensitive website And an […]
The importance of brand engagement: social media listening and user-generated content (UGC)
Listening and engaging as a brand on social media will help you keep and grow your core community. And that community is then primed to do invaluable work for your brand behind the scenes. Since the pandemic, social media has become the most preferred marketing channel. Pre-pandemic, it ranked second to business websites, which topped […]
Fostering brand intimacy through storytelling
Telling your brand’s story is an opportunity to connect with your audience intimately. It’s also an opportunity to reflect on how aware your organisation is of your brand’s identity and purpose. Humanising your brand allows for deeper intimacy with your target audience. As with any relationship, intimacy is dependent on making meaningful and memorable connections. […]
Why email marketing is still a top performer
We’ve come a long way since that first network email was sent by computer engineer Ray Tomlinson in 1971. The number of global email users in 2022 topped 4.2 billion – more than half the world’s population. This is expected to grow to over 4.5 billion by the end of 2025. Emails sent and received […]