The challenge
BestDrive, a consumer-facing franchise network backed by Continental Tyre, needed a reliable and proactive digital partner to manage its growing social media presence.
Before onboarding GNL, engagement with followers on Facebook and Instagram was handled on an ad-hoc basis. This led to slow or missed responses — a critical gap for a service-oriented brand whose digital touchpoints often represented the first point of contact with potential customers.
Additionally, BestDrive sought to amplify its digital reach by pushing its social content to the Facebook pages of over 50 franchise locations across South Africa — a logistical challenge requiring a consistent, scalable approach by GNL.
The solution
GNL stepped in to head up always-on community management across BestDrive’s social channels — responding to comments, queries and complaints 365 days a year, in real time. By doing so, we helped build trust, resolve customer concerns quickly, and turn engagement into tangible leads for the national dealer network.
Our strategy included:
- Boosting strategic posts using Meta Ads Manager to target social users interested in vehicle maintenance services
- Liaising with BestDrive’s advertising agency to manage a seamless publishing pipeline
- Onboarding 50+ franchise pages for central content publishing via Meta Business Manager
- Stakeholder PR Strategic media campaigns helped position Jendamark as a high-level industry voice in publications such as Daily Maverick, News24, Engineering News, Sunday Independent, ITWeb, and Ventureburn.
- Content repurposing from General Tire SA and Continental Tyre SA to supplement newsfeed activity
execution
We worked closely with the BestDrive marketing team, their advertising agency, and regional franchise managers to ensure alignment across stakeholders. Each new franchise onboarded for local publishing was guided through the setup process, enabling seamless distribution of national content to their local audiences.
Our in-house community management team ensured that every comment, query, or complaint was acknowledged and actioned promptly — often by escalating to the relevant internal teams at BestDrive to assist in-store conversions.
The results
Over 3 million users reached
monthly via BestDrive’s national and franchise pages
Full coverage community management
ensuring no missed sales opportunities
Consistent national messaging
across all franchise partners through centralised publishing
Positive brand perception
driven by professional, real-time responses and locally relevant content
Since 2019, GNL has assisted with the content creation, community management and general management of the social media pages for BestDrive South Africa. They have worked closely with our brand ambassadors, other service providers, and our in-house team to execute the South African pages’ overall brand strategy.
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